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Brand the Change unpacks the brand building process in practical steps!
Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.
The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands.
The content has been developed based on years of experience in building brands, conversations with dozens of change-makers, understanding their branding challenges and required knowledge and skills, and extensive content testing with hundreds of workshop participants.
It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.